They don’t have a nametag, but they’re everywhere. Millenials are sweeping through the workplace, taking over as bosses and take the part of the greater majority in the country’s electorate. This generation is on track to become the most educated one in the history, with more than 60% of them feeling responsible in making a difference in the world.
Millennials takes up a huge chunk of population, ranging within the ages 18-33, with the oldest being born in the year 1980. Generation Y, as they are also called, are widely influenced by the change of circumstances (including the recession), the decreasing availability of natural resources (they choose to go green), and the technological boom. They are dynamic, spirited, and are socially conscious, with a vast percentage prioritizing values than monetary returns.
To them, work/life balance is more important than their paycheck; nearly a third have put of marriage or having a baby, and 65% say losing their phone or computer would have a greater impact on their routine than losing their car. This is the generation that will account for 75% of the global workplace by 2025, and attracting the best of them is critical for any brand who is yearning to grow in name and numbers.