In 2017, my mom started a small business. She called it Allisgood, as in all-is-good, drawing back to the first parts in Genesis where God looked at what He created, and decided it was all good. Everything started out in small, sometimes confusing steps. But later that year, she finally established two products that will carry the brand name to places: Cornegos and her old specialty, Peanut Crunchies.

Earlier this 2018, she applied for a Shopinas account which was verified and now running. She also had a business page for it. Thanks to our friends, relatives and neighbors who wonderfully promoted Allisgood by word-of-mouth (and taste), these little tubs of goodies got into the hands of people who started calling us for orders.

Sometime in the first quarter of the year, a group of women who happened to be my aunt’s friends visited our “factory” and helped themselves to our products before their purchase. One curious lady, who was a skilled saleswoman, gave me her contact and told me she’d be ordering more. There was one condition, though: in her next purchase, she wouldn’t need the labeled cannisters.

When I told mama about it, she immediately shot down the idea. It was a hard no. Having dreamed, planned and worked for her business for so long, handing over your products to someone just for the sake of purchase was not worth it.

The lady came back, had a talk with mama, and she bought a few tubs once more. Still, with the Allisgood label stuck on them.

It was the first of many similar situations.

Late this June, we received a phone call that lead to a truck parking in front of our place and a lively woman buying our products in bulk. There would be another transaction, more cannisters would be bought in the future, but there was that catch. “No labels, please. I don’t want my friends to know where I bought this.”

My mother thought long and deep after the lady’s offer. It was tempting; after all, everything in AllisGood has been out of her pocket, even our workers’ pay. I told her she would save a lot; each label cost 2.50 Pesos a piece. But I saw her turn quiet, musing, and then answered,

“I was thinking about that. I don’t think I’d want something I worked hard for to be a secret.”

“After all,” she continued. “The reason we make these products is for them to be known.”

That night my mom wrote a long text message, refusing the offer.

But come next morning, she said that that woman told her she’d still buy, and she’s okay with the labelled cans. My mother insisted on her principles, and she won. She won twice. And I’m not counting how many times she’d win, but on the firm steps she takes on sticking to her gut and not being fazed by need or money.

That sort of pride is victory on its own.


The truck was still parked outside our subdivision when I went out that afternoon to buy mama her victory cake. Blessed are the entrepreneurs who are in it for passion, pride and principles. And by doing what is right, we can say, All is good.

All is really, really good.

They’re on Facebook! Follow AllisGood at www.facebook.com/AllisGooddeli/

Hot tip: People love them because they’re all-natural and not too sweet!