Hello! I am Caris Cruz.
I write about things that inspire hearts to be braver and kinder. My passion? To tell a great story. That’s what words are meant to do: to echo a message loud and clear, to linger, to leave a mark, and signal beautiful memories. Reading should be a transforming experience.
I offer exuberant content support to small businesses and startups whose goal is to do good. My mission: to cultivate words for passion-driven businesses eager to make this world a better place. And no, it’s not about the glossing things over. The story is about you — an entrepreneur, a creative genius, or a beautiful soul with something to tell. You want to share your journey. You believe in your product and there’s a market out there who will share your vision.
My goal is to help you explore the possibilities of finding and building your own community through well-researched, hearty content.
I write best for lifestyle & design
I wrote for TrendHunter, DesignFaves, Incontext, and Tales by Trees. I am drawn to company cultures that are diverse, fresh, and respectful of the old, knowing that in the roots is where innovations are born. My clients know what they want, or at least an idea of it; can communicate convivially, and is open to life’s many metamorphosis. I love guiding them with questions close to the heart as we navigate streams of thoughts to create the perfect depiction for their brand.
I love researching and take delight in learning new things. Some of my favorite clients include the New Zealand-based flower shop FLWR, Germany’s silk sleepwear Radice Sleep, the sartorially delightful Primpy, and the swanky libation-themed Asia Bars.
I was a former feature writer for the Thailand-based upscale travel print Luxury Living Mag, and current staff writer for Singapore’s World Travel Magazine.
Here are some of my favorite texts:
Design + Hospitality: Smaller is smarter: the rise of microhotels
Work + Life: Productivity Showdown: Night Owls Vs. Early Birds
Pop Culture: 7 Reasons to Worship the Japanese Trio Perfume
Food + Drink: Nineteen80, a retro arcade bar in Singapore
What my clients say about me:
Some benefits of working with me:
I’ve been writing content for a diverse range of brands since 2016.
I write with empathy. I write with life, with descriptions, with things real and raw. If you’re looking to reflect your brand’s best values in the most personal way, I’m your guy. I mean, girl.
I had opportunities to write press releases, technical blogs, DIYs & how-tos, creative content, SEO, landing pages, brand stories and even poetry for a kids’ educational website!
My timezone difference (UTC+8) lets me work on the assignment as quickly as possible.
I’d love to hear about your passion, your pets, your favorite things, and of course, your company! We’ll work on the draft together. Don’t worry; we’ll polish and revise it back and forth until we come up with the right content for your website.
I am excited to hear your story and thrilled to have the opportunity to tell it. Please connect by using the form below: